2. Objectives and Strategy

·        Select, justify and profile a target customer segment or segments for the campaign.

·        Give clear and justified communications objectives.

·        Provide a practical strategy to achieve these objectives. This should include how you intend to develop and communicate your desired brand identity to the target market, your creative strategy and main media channels chosen.

3. Tactics

·        Provide justified decisions and detail the communication tools and media selected, and how these will influence each stage of the customer decision making process, related to your objectives.

·        Detail a media plan and promotional schedule of activities and approximate costings. You must justify and specify a realistic budget appropriate to the size of the music marketing campaign and your planned objectives, and the schedule should cover a minimum of a 3 month period.