1. The Proposal: Objectives
This study aims to help Training Solutions (TS) identify opportunities to develop new sources of revenue to cope with the recession. Detailed research objectives are shown as follow:

1.1 To increase awareness of TS within its existing customers
1.2 To understand the requirements 英语论文网www.51lunwen.orgof large corporations in Hertfordshire who are not currently customers in order to sell TS current services to them.
(Word counts: 66)
2. The Proposal: Research Design
3. The Proposal: Data Collection – methodology
3.1 Questionnaire design
3.2 Interview design
3.2.1 Sample selection
3.2.2 Interview procedure
4. The Proposal: Sampling Plan
4.1 The content of the questionnaire
4.1.1 Consumers demand
4.1.2 Consumer experience
4.1.3 Consumer character
4.2 The contents of the interview
5. The Proposal: Data Analysis
5.1 Quantitative data analysis
5.2 Qualitative data analysis
6. The Proposal: Timetable and Budget
7. The Proposal: Personnel involved in Project.

References
Churchill Jr., G. A. (1979) A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, vol. 16, no. 2, pp. 64-73.
Cooper, D. R. & Schindler P. S. (2006) Business research methods, Boston: McGraw Hill, pp. 453. Creswell, J. (2003) Research design: qualitative, quantitative, and mixed methods approaches, London: International Educational and Professional Publisher, pp. 131-137.
Gilles Laurent, Jean-Noël Kapferer, and Françoise Roussel. (1995)The underlying structure of brand awareness scores, Marketing Science, Jan, pp.170 - 179.
Haemoon. (2000)The effect of brand class, brand awareness, and price on customer value and behavioral intentions, Journal of Hospitality & Tourism Research, May, pp.136 - 162.
Leah Dew and Wi-Suk Kwon. (2009) Exploration of apparel brand knowledge: brand awareness, brand association, and brand category structure, Clothing and Textiles Research Journal, Jan, pp. 3 - 18.
Pallant, J. (2005). SPSS survival manual, 2nd, edition, USA: Open University Press, 58-65.
Saunders, M., Lewis, P. and Thornhill, A. (2007) Research methods for business students, 4th, edition, Essex, Pearson Education Limited, pp. 236-238.
Appendix I Draft Version of the Questionnaire
Appendix II Final Version of the Questionnaire
Appendix III Outline of Interview

代写需求
论文题目：Research For Marketing Practitioners  assigment2  1th January
论文语种：英文
您的研究方向：经济
是否 有数据处理要求：否
您的国家：英国
您的学校背景：
要求字数： 3,000 words
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：