Contents
1. Introduction
1.1 Background - What has led me to this investigation?
The United States has been one of the most important countries to China trip market. It has experienced the rapid development for more than 20 years. And the number of visitors in 2008 has been more than two million in a rising status. In the long-range trip market to China, the United States has always been the most influential country, which plays an important role in China's international tourism development. China's international tourism growth has a very close relationship with the Japanese tourist market. Compared with other countries，the economic benefits from the Japanese market is the largest (China tourism report, 2008). Therefore, the Japanese tourism market for China has a very定制 term paper important practical significance. Thus, the right international marketing of tourism for American and Japanese Tourists in China will bring great benefit to China tourism industry, and the research about these areas also is necessary and important.
Overview: 2
1. Introduction 3
1.1 What has led me to this investigation? 3
1.2 Research content- what is the investigation？ 4
1.3 Research value- why is it important？ 5
2. Literature 7
2.1 The academic area : Consumer Behavior Research 7
2.2 The core areas to be investigated 8
2.3 The core theories and authors 9
2.3.1 Area 1: The psychological process of tourists 9
2.3.2 Area 2: Tourists’ motivation and decision-making behavior 10
2.3.3 Area 3: Dann’s (1977) tourism- driving theory 10
2.3.4 Area 4: Complex motivation model 11
2.4 The issues of interest 12
2.5 Where we need to go next in the area? 13
3. Methodology 14
3.1 Methodology philosophy 14
3.2 Research Object - the primary research question 15
3.3 How to study the issue and deal with the problems? 16
3.3.2 Empirical research and literature study 18
3.4 Research approach 19
3.4.1 Questionnaire design 19
3.4.2 Online Survey 20
3.4.3 Data collection 20
3.4.4 Data analysis 20
3.5 Study limitations and problems 21
4. Summary 22
Reference： 23
Reference：
[1] David A. Fennell. A tourist space-time budget in the Shetland Islands[J]. Annals of Tourism Research, vo122, No.4:811-829,1996.
[2] Dogan Gursoy, Ken W. McCleary. An integrative model of tourist's information search behavior[J] Annals of Tourism Research, V61.31, No.2:353-373,2004
[3] Teernce J. Brown. Antecedents of culturally significant tourist behavior[J]，Annals of Tourism Research,Vo1.26,No.3:676-700,1999
[4] Stephen W. Litvin, Donald J. MacLaurin. Consumer Atitude and Behavior[J]. Annals of Tourism Research, Vol.28, No.3,pp.821-823,2001
[5] Steve Selin, Debbie Chavez. Developing an evolutionary tourism partnership model[J]. Annals of Tourism Research, Vol.22,No.4,pp.844-856,1995.
[6] Ercan Sirakaya, Dursun Delen. Forecasting gaming referenda [J]. Annals of Tourism Research, Vol.32, No.1,pp.127-149,2005.
[7] Kevin Greenidge. Forecasting tourism demand An STM approach[J]. Annals of Tourism Research, Vol.28, No.1,pp.98-112,2001.
[8] Alf H. Valle Habits of thought and cultural tourism [J] .Annals of Tourism Research, Vol.23, No.4, pp.847-890, 1996.
[9] Davis, F.D.; Bagozzi, R.P.; Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of two Theoretical Models. Maryland.
[10
1. Introduction
1.1 Background - What has led me to this investigation?
The United States has been one of the most important countries to China trip market. It has experienced the rapid development for more than 20 years. And the number of visitors in 2008 has been more than two million in a rising status. In the long-range trip market to China, the United States has always been the most influential country, which plays an important role in China's international tourism development. China's international tourism growth has a very close relationship with the Japanese tourist market. Compared with other countries，the economic benefits from the Japanese market is the largest (China tourism report, 2008). Therefore, the Japanese tourism market for China has a very定制 term paper important practical significance. Thus, the right international marketing of tourism for American and Japanese Tourists in China will bring great benefit to China tourism industry, and the research about these areas also is necessary and important.
Overview: 2
1. Introduction 3
1.1 What has led me to this investigation? 3
1.2 Research content- what is the investigation？ 4
1.3 Research value- why is it important？ 5
2. Literature 7
2.1 The academic area : Consumer Behavior Research 7
2.2 The core areas to be investigated 8
2.3 The core theories and authors 9
2.3.1 Area 1: The psychological process of tourists 9
2.3.2 Area 2: Tourists’ motivation and decision-making behavior 10
2.3.3 Area 3: Dann’s (1977) tourism- driving theory 10
2.3.4 Area 4: Complex motivation model 11
2.4 The issues of interest 12
2.5 Where we need to go next in the area? 13
3. Methodology 14
3.1 Methodology philosophy 14
3.2 Research Object - the primary research question 15
3.3 How to study the issue and deal with the problems? 16
3.3.2 Empirical research and literature study 18
3.4 Research approach 19
3.4.1 Questionnaire design 19
3.4.2 Online Survey 20
3.4.3 Data collection 20
3.4.4 Data analysis 20
3.5 Study limitations and problems 21
4. Summary 22
Reference： 23
Reference：
[1] David A. Fennell. A tourist space-time budget in the Shetland Islands[J]. Annals of Tourism Research, vo122, No.4:811-829,1996.
[2] Dogan Gursoy, Ken W. McCleary. An integrative model of tourist's information search behavior[J] Annals of Tourism Research, V61.31, No.2:353-373,2004
[3] Teernce J. Brown. Antecedents of culturally significant tourist behavior[J]，Annals of Tourism Research,Vo1.26,No.3:676-700,1999
[4] Stephen W. Litvin, Donald J. MacLaurin. Consumer Atitude and Behavior[J]. Annals of Tourism Research, Vol.28, No.3,pp.821-823,2001
[5] Steve Selin, Debbie Chavez. Developing an evolutionary tourism partnership model[J]. Annals of Tourism Research, Vol.22,No.4,pp.844-856,1995.
[6] Ercan Sirakaya, Dursun Delen. Forecasting gaming referenda [J]. Annals of Tourism Research, Vol.32, No.1,pp.127-149,2005.
[7] Kevin Greenidge. Forecasting tourism demand An STM approach[J]. Annals of Tourism Research, Vol.28, No.1,pp.98-112,2001.
[8] Alf H. Valle Habits of thought and cultural tourism [J] .Annals of Tourism Research, Vol.23, No.4, pp.847-890, 1996.
[9] Davis, F.D.; Bagozzi, R.P.; Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of two Theoretical Models. Maryland.
[10
