英国市场论文：STRATEGIC MARKETING PLANNING FOR JAZZWISE
摘 要]：1.Introduction Jazzwise is the UKs biggest selling jazz monthly maganize, which is available in most major territories or countries worldwide such as the UK, United States, Germany, Canada, France, Ireland, Italy, Netherlands, Australia, N..
1. Introduction
Jazzwise is the UK’s biggest selling jazz monthly maganize, which is available in most major territories or countries worldwide such as the UK, United States, Germany, Canada, France, Ireland, Italy, Netherlands, Australia, Norway and etc. Jazzwise maganize was launched in 1997. From the year of 1997 to the year of 2010, Jazzwise has gradually changed the way of looking and thinking with 英国essay its own attitude and passion by the special management and operation, and has forged its brand image nationally and wordwidely. Now, Jazzwise maganize becomes the leading English-language jazz maganize in Europe.
Table of Content
1. Introduction
2. Company Analysis
2.1 Mission Statement
2.2 Company Objective
2.3 Company Resource Audit
3. Customer Analysis
3.1 Market Segments
3.2 Customer Motivation
4. Market Analysis
4.1 Market Definition
4.2 Market Trends
5. Competitor Analysis
5.1 Identify Competitors
5.2 Evaluation of Competitors
6. Environment Analysis
6.1 Management Team and Writer Resources
6.2 Demographic and Economic Trends
7. SWOT Analysis
8. Strategic Marketing Plan
8.1 Current Market Strategy Analysis
8.2 Future Marketing Plan
9. Monitoring and Control
10. Conclusion
11. Bibliography
12. Appendix
11 Bibliography
［1］ http://www.jazzwise.com/
［2］ Mellahi, K., Frynas, J.G., Finlay, P. (2005) Global strategic management. UK: Oxford University Press
［3］ http://www.jazzwisemagazine.com/
［4］ Danziger, Pamela (2004) Why people buy things they don’t need: understing and predicting consumer behaviour Dearborn Trade Publishing. p. 38
［5］ http://www.jazzjournal.co.uk/
［6］ http://www.jazzservices.org.uk/
［7］ Kerzner H. (2009) Project management: a systems approach to planning, scheduling and ontrolling John Wiley & Sons, Inc. Hoboken, New Jersey p.572-575
［8］ Richard E. Stanley (1982) Promotion: advertising, publicity, personal selling, sales promotion 2nd ed. Prentice-Hall p.51,105
［9］ http://www.bbc.co.uk/radio3/jazz/
