1. Identify the target market of mini microwave oven
The target market of the new product is the upper class customers and the middle upper class customers. First of all, it should be identified that the upper class and the middle www.51lunwen.orgupper class is divided by the factor of income, the customers who have $15000 income in Canadian dollars................
2.1 Income
2.2 Social class
3. Differentiate the primary market and the secondary market
3.1 Description of the upper class customers
3.2 Description of the middle upper class customers
4. Segment the market
4.1 Needs-Based segmentation
4.2 Benefits sought segmentation
5. Positioning strategy
代写需求
论文题目:target market of a new product
论文语种:英文
您的本论文由英语论文网 整理提供研究方向:市场营销
是否有数据处理要求:否
您的国家:英国
您的学校背景:英国名校
要求字数:800
论文用途:本科课程论文 BA Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明: