千禧国敦酒店集团的品牌市场推广研究：Copthorne Plimmer Towe
[摘　要]：1 Introduction Copthorne Plimmer Towers Hotel Wellington is part of an international hotel company called Millennium and Copthorne Hotels plc, which in turn is part of the Hong Leong Greoup based in Singapore. Millennium and Copthorne Hote..

 1 Introduction
Copthorne Plimmer Towers Hotel Wellington is part of an international hotel company called Millennium and Copthorne Hotels plc, which in turn is part of the Hong Leong Greoup based in Singapore. Millennium and Copthorne Hotels plc is a dynamic, global hotel company, which owns asset, manages and operates more than 110 hotels in approximately 17 counties around the world.

Millennium Hotels and Resort  .org/established as a global brand by Millennium and Copthorne Hotels plc to provide a common marketing and operating platform across its entire portfolio. It represents a worldwide community of hotels that provide consistent standards of excellence for business and leisure travelers alike. The brand represents a wide variety of hotel styles with high standards of service and facilities in every property. In New Zealand, there are three distinctive internationally know brands, Millennium, Copthrone and Kingsgate hotels and resorts. Copthorne Hotels are midscale properties in major regional business centers, and Copthorne’s international expansion started in New Zealand, where it has now become the country’s largest midscale hotel group. Copthorne Hotels have received a succession of major industry awards in recognition of their quality, service excellence and distinctive style of operation.

Copthorne Plimmer Towers Hotel is one of the renowned 4 star Hotels in Wellington. It is superbly located in the heart of Wellington’s business and shopping district, and it offers a wide range of cultural and leisure activities for the visitors. Some of the interesting sightseeing spots located nearby include Te papa, the national museum, the Wellington Zoo, the Maritime Museum, the recently renovated Parliament Buildings, the National Librayr, Katherine Mansfield’s House and the Cable Car.

The Copthorne Plimmer Towers Hotel offers a wide range accommodation options which include standard room, superior room and 2 bed room suits. These modern rooms come with all the comforts for an over nights stay. The guest rooms are decorated in neutral and earthly colors to make the guests feel comfortable and at ease. Some of the room facilities provided in the hotel are satellite television, high speed internet access, a mini bar, refrigerator, hairdryer, telephone, radio, alarm clock and a complimentary newspaper.

Situated close to the Coronia Bar and the Atrium, the Copthorne Hotel offers 24-hours restaurant delivery service and the round the clock room service of this hotel includes a complete and wide-ranging menu of snacks and cocktails. Moreover, this hotel offers 12 spacious and equipped meeting rooms, and Business Center, which include efficient secretarial services and various audio-visual appliances. These conference rooms are Harbour Room, Glimer Room, Clifford Room, Everton Room, Terrace Room, Featherston Room, Board Room, John Plimmer Room, Michael’ Room and Bogart’s Bar. Part from the room facilities and hotel amenities already mentioned in Copthorne Plimmer Towers Hotel Wellington, some of the other standard facilities include same day laundry and dry cleaning service, limited under cover parking, safe deposit boxes, and wireless broadband service. There are also several facilities for the entertainment and relaxation of the guests, like