Format Consistent format. Appropriate font and appropriate length. Well-organized and easy to read. Somewhat inconsistent format. In- appropriate font, uneven spacing. May be too long or too short.  Format, font and spacing are not particularly appealing or easy to read.  No organization is apparent. Inappropriate length, font and spacing. Format, font and spacing are not appealing and difficult to read. 
Professionalism Contains no errors and looks professional. Contains 1-2 errors. Could be improved to increase professionalism. Contains 3 or more errors. Doesn’t appear professional. 

 
Press Release
 Exemplary - 7 Satisfactory – 4 Unsatisfactory - 1 Score
Content Content is useful and relevant for describing the new product or service and its benefits. Clear and compelling messages answer the 5 Ws (who, what, where, when and why)
 Content is useful and relevant, but could be improved in terms of clarity, conciseness and/or completeness. Content is not organized and clear. Most if not all information is missing; Did not include all relevant information about new product or service or answer the 5 Ws. 
Audience Student has identified appropriate media outlet and press release is specifically written for this audience. Tailored to create a positive impression among public.
 Student has identified appropriate media outlet, but press release is not specifically written for this audience. Messages are too generic and not tailored enough. Student did not identify appropriate media outlet nor was press release written for a particular audience. Messages are clearly too generic and not tailored to an audience at all. 
Format Consistent format. Appropriate font and appropriate length. Well-organized and easy to read. Followed instructions and included all necessary components. Somewhat inconsistent format. In- appropriate font, uneven spacing. May be too long or too short.  Did not include all necessary components. Format, font and spacing are not particularly appealing or easy to read.  No organization is apparent. Inappropriate length, font and spacing. Format, font and spacing are not appealing and difficult to read. Did not include all necessary components.