Rubric:  The press release will be graded based on:
• Content – provides useful information that is relevant to the situation, answers 5 Ws (who, what, where, when, why) and presents clear and compelling message
• Audience – written for media personnel of a particular media outlet, identifies public interest, tailored to create a positive impression among public
• Format – uses appropriate elements in conventional sequence and follows guidelines
• Professionalism – is free of errors

Additional Information
This assignment is due Wednesday, 9/26.  You will need to upload your written business documents (memo, email and press release) in one file to our BB site under Assignments, Rubric for Written Business Documents before class.

For more resources on how to write memos, please see Chapter 11 and p. A-11 in Appendix A.
For an example of email formatting, please see p. A-12 and A-13 in Appendix A. A press release
example has been uploaded to our BB site. 

 
 
Interoffice Memo

 Exemplary - 7 Satisfactory – 4 Unsatisfactory - 1 Score
Content Content is useful and relevant for describing the new product or service and its benefits, and documents need for it. In addition, content consists of clear and compelling messages for stating changing policies or procedures, and further recommendations for employees in light of new product or service. Content is useful and relevant, but could be improved in terms of clarity, conciseness and/or completeness. Content is not organized and clear. Most if not all information is missing; Did not include all relevant information about new product or service, changing policies or procedures, or further recommendations for employees. 
Audience Student has identified appropriate employee audience and memo is specifically written for this audience.