Student has identified appropriate employee audience, but memo is not specifically written for this audience. Messages are too generic and not targeted enough. Student did not identify appropriate employee audience nor was memo written for a particular audience. Messages are clearly too generic and not targeted to an audience at all. 
Format Consistent format. Appropriate font and appropriate length. Well-organized and easy to read. Somewhat inconsistent format. In- appropriate font, uneven spacing. May be too long or too short.  Format, font and spacing are not particularly appealing or easy to read.  No organization is apparent. Inappropriate length, font and spacing. Format, font and spacing are not appealing and difficult to read. 
Professionalism Contains no errors and looks professional. Contains 1-2 errors. Could be improved to increase professionalism. Contains 3 or more errors. Doesn’t appear professional. 

 

E-Mail
 Exemplary - 7 Satisfactory – 4 Unsatisfactory - 1 Score
Content Content is useful and relevant for describing the new product or service and its benefits, and documents need for it. In addition, content consists of clear and compelling messages for stating changing policies or procedures, and further recommendations for employees in light of new product or service. Content is useful and relevant, but could be improved in terms of clarity, conciseness and/or completeness. Content is not organized and clear. Most if not all information is missing; Did not include all relevant information about new product or service, changing policies or procedures, or further recommendations for employees. 
Audience Student has identified appropriate audience and emailis specifically written for this audience.
 Student has identified appropriate audience, but email is not specifically written for this audience. Messages are too generic and not tailored enough. Student did not identify appropriate audience nor was email written for a particular audience. Messages are clearly too generic and not tailored to an audience at all.