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Using decision trees to identify tourism stakeholders: The c

时间:2010-10-02 09:21来源:未知 作者:wlunwen.com 点击:
论文作者:Erick T. Byrd and Larry Gustke 论文属性:thesis 论文字数:10378 论文编号: org200906051356008620 语种: 关键词:decision tree analysisstakeholder inclusionsustainable tourismtourism planning - This paper explores stakeholder invo
  

论文作者:Erick T. Byrd and Larry Gustke论文属性:thesis  论文字数:10378论文编号:org200906051356008620语种:

 

 

关键词:decision tree analysisstakeholder inclusionsustainable tourismtourism planning

This paper explores stakeholder involvement in tourism planning, development, and management.For tourism planners to include stakeholders in the tourism planning process those stakeholders and their interests need to be identified.The research reported in this paper describes and applies an analytical technique that is not traditionally used to identify stakeholders. A questionnaire was developed and mailed to stakeholders in two rural communities in North Carolina. The data were analysed with an Exhaustive Chi-square Automatic Interaction Detection decision tree. From the results of the decision tree,stakeholder groups were identified in relation to their support for sustainable tourism development in their community.Tourism and Hospitality Research (2007) 7, 176 – 193. doi: 10.1057/palgrave.thr.6050049 INTRODUCTION STAKEHOLDERS AND TOURISM Stakeholder identifi cation Decision trees STUDY METHODOLOGY ......................... Group 1 (Branch 1) — Local worriers ............................. CONCLUSIONS Support for sustainable tourism stakeholders ................................... REFERENCES
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