1. Introduction

Nowadays, because of the advancement of society, such as new media and technology, it is an undeniable fact that corporations have to face more challenges and risks when they are trying to build, maintain and protect their reputation. Therefore, how to manage their corporation image is one of the most important problems for many corporations worldwide and this is especially a problem with some famous international names. At the same time, corporation reputation ma本论文由英语论文网 www.51lunwen.org整理提供nagement is also a prevalent academic research topic. Many scholars, such as Gray Davies and Charles Fombrun, had contributed to develop this topic. The essay will analyze the method Inner Mongolia Mengniu Dairy Co. Ltd.(Mengniu Dairy) had employed to build its corporate reputation in the past and will bring up some suggestions about its methods and strategies.........................

2. Background
2.1 Definition of Corporation Reputation
2.2 Background of Mengniu Dairy
3. Event Management and Crisis Management
3.1 Attaching Its new brand to the Famous Brand
3.2 Attaching its Brand with Shenzhou V Human Spaceflight Mission
3.3 Mengniu Sour Sour Yogurt and Super Girls
3.4 Crisis本论文由英语论文网  management
4. Suggestion
5. Conclusion

要求
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论文语种：英文
您的研究方向：Mass Communications 大众传媒
是否有数据处理要求：否
您的国家：英国
您的学校背景：英国普通大学
要求字数：2，500
论文用途：硕士课程论文 Master Assignment
补充要求和说明：reference中不能出现网址；文章内容中不能出现大量定义，概念