Mobile Media: a new form of media
Introduction
So far, there are already more than 12 billion phone users in the world. The number of people who possess at least one mobile phone is more twice than that of all newspaper readers. At the same time, people who use the SMS are far more than those who use e-mail. Mobile phone is no longer just a simple communication tool, its rapid development has been changing the way of people's daily life, and it has become the equipment to spread and integrate information, even a personal digital entertainment center. Mobile phones which are interpersonal communication tools are transforming into the mass communication tools. (Eiri Blekesaune, Vantana Snock, Kees Bardoel, 2004) As a fact, large groups of media users have come together in a temporary mobile context. Users equipped with Wireless Application Protocol (WAP) or Short Message System (SMS) enable cellular phones could take advantage of the mobile media channels provided.WAP makes it possible to request information over a telecommunications network, while SMS enables the service provider to push information to users. (Andreas Nilsson, Urban Nuldén &Daniel Olsson, 2001). And the advanced technologies make mobile phones more multifunctional, it is not just used for communication. This essay discusses the new functions of mobile phone and believes that it has become a new media. Firstly, this essay gives a simple definition on the mobile media. And then it enumerates the forms of mobile media which has been developed by the new technologies. Thirdly, it describes the character of mobile media in detail. Then it simply introduces the faults of mobile media. Finally, it presents the difficulty on management of mobile media.
1. The definition of mobile media
2. The forms of mobile media
2.1. Short Message System (SMS)
2.2. Multi-media Message System (MMS)
2.3. Mobile newspaper
2.4. Mobile novel
2.5. Mobile movie
2.6. Mobile television
2.7. Mobile advert
3. The characters of mobile media
3.1. Convenience to move
3.2. Extra-interaction
3.3. Extra-timeliness
3.4. Personalization
3.5. Wide coverage
3.6 Entertainment
4. The flaws of mobile media
5. The difficulty in managing mobile media
Conclusion

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