Contents
1. Summary
2. The product
3. The market conditions
4. The price
5. Placement
6. Promotion
7. The external environment
8. Future trends
9. Suggestions for the further research
 

Bibliography:
1. Finn, P. “Moscow Honors Bolshoi’s ‘True Queen’”, Washington Post, Nov. 20, 2005.
2. Fokine, M. "Against the Stream: recollections of a ballet master", Articles and Letters, Leningrad, 1962.
3. Plisetskaya, M. I, Maya Plisetskaya, New York: Random House, 2001.
4. Pokrovsky, B.A. and Grigorovich, Y.N. "The Bolshoi Opera and Ballet at the Greatest Theater in Russia", NewYork: Park Lane, 1976.
5. Slonimsky, Yuri. "The Bolshoi Ballet", Moscow: Foreign Languages Publishing House, 1956.
6. The Bolshoi Theatre http://www.alincom.com/bolshoi/