The Process Analysis:The Product(4)
时间:2013-06-21 16:39来源:未知 作者:wlunwen.com 点击:次
a. How to attract excellent engineers and scientists to ensure the product quality; b. Getting responses from the clients about their satisfaction with the product and return of investment conditions
a. How to attract excellent engineers and scientists to ensure the product quality;
b. Getting responses from the clients about their satisfaction with the product and return of investment conditions before and after using the product, for the purpose of building customer relationships and improving the quality of the product continuously.
The type of the final product is an invention embedded within an extension. Claim it an extension because some functions can also be found in other existing products, like A/B testing and generation of weekly reports. But the automatic bidding function requires original work from the researchers, so it should be categorized into invention for this function.
3. Conclusion:
To summarize the results from the discussion, the final product has the features:
Functions: 1. Bidding agent to bid for keywords or advertising spaces automatically and properly for business owners; 2. A./B testing to test alternative advertising thoughts; 3. Periodic reports for the management references.
User Interface: 1. Providing tables and charts for clear illustration; 2. Proper positioning of the buttons; 3. Switch between automatic mode and manual mode.
Timeline: One year for developing in total, including algorithm research, front-end developing and database building.
Pricing strategy: Charge subscription fees monthly and customers can cancel the subscription any time.
4. Reference:
Cherman, C. (2007). The State of Search Engine Marketing 2006. Retrieved from http://searchengineland.com/the-state-of-search-engine-marketing-2006-10474
De Bono, E. (2008). Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas. Ulysses Press
Frederick, H. H., O’Connor, A. and Kuratko, D. F. (2013). Entrepreneurship: Theory, Process, Practice (3rd Asia-Pacific Ed). Australia: Cengage Learning.
Maxkalehoff (2008). Google Chief Economist: Marketing Is The New Finance. Retrieved from http://www.attentionmax.com/google_chief_economist_marketing_is_the_new_finance
Smith, K. (2012). Kony 2012: The Ultimate Social Media Campaign? Retrieved from http://www.business2community.com/social-media/kony-2012-the-ultimate-social-media-campaign-0145368
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