The Process Analysis:The Product(3)
时间:2013-06-21 16:39来源:未知 作者:wlunwen.com 点击:次
2.3.3 Provocative statement: Provocative Statement is useful in avoiding all kinds of risks in the production and promotion. Some of the challenging questions are: a. Through research in Phase 1, som
2.3.3 Provocative statement:
Provocative Statement is useful in avoiding all kinds of risks in the production and promotion. Some of the challenging questions are:
a. Through research in Phase 1, some similar products are already in the market. Why the newly designed automatic bidding system will beat those existing ones?
b. Any groundbreaking innovation in the newly designed product will attract loyal customers, occupy more market shares in a short time and take back the investment to avoid awkward financial status?
c. Also there are some similar products fading away completely from the market previously. How to avoid a similar situation and ensure a long time success for this product?
2.3.4 Lateral thinking:
Other questions to be considered by lateral thinking are:
a. How to promote this product at the beginning? Should a period of trail be provided? For how long, like a week’s trial or a month’s trial? How to charge the trial or should the trial be completely free?
b. How to price the product? Is it suitable to charge the clients in the form of subscription fees?
c. The market will change with time and new functions and products will be provided by the Search Engine companies. How to improve the old version of the automatic bidding system to keep up with the changes?
Generally, it is smooth to finish Phase 1 all the way through Phase 3. Some problems are still left for further discussion in Phase 4:
a. Although information is gathered and ideas are generated easily, some answers to the questions are clear but some requires more careful examinations together with group members;
b. Doubts about the thoroughness of the evaluation of the product still exist.
2.4 Phase 4: Evaluation and Implementation
After careful evaluation, the automatic bidding system was selected for the Sell. There are three people in our group including me. One of the group members provides ideas about a new service to optimize the online streaming bandwidth usage, and the other member provides ideas about a newly devised complex financial derivative.
Ideas are evaluated based on the following criteria:
a. How the product is in demand;
b. How feasible the production process is;
c. The profitability of the product;
d. How well the product is conceived;
Each idea is graded according to the criteria above on a score range of 1-5 for each criterion. The idea with the highest score (5+4+5+4=18) which is the automatic bidding system is selected finally. The online streaming bandwidth usage idea fails mainly because of low feasibility of production (huge financial input and high technology barrier), while the derivative idea fails mainly because of unclear profit model and also some financial regulation issues.
Thorough discussion is conducted around improving the selected product – the automatic bidding system. Each question raised in previous phases is solved. And more issues about technology are taken into account, like:
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