Table 12 Priority Matrix with Respect to Career Service
| Huddersfield | York St John | Nottingham | Priority | |
| Huddersfield | 1 | 1/7 | 1/4 | 0.080 |
| York St John | 7 | 1 | 3 | 0.656 |
| Nottingham | 4 | 1/3 | 1 | 0.265 |
In the next step, pair-wise comparisons between criteria according to their importance related to the goal are conducted and the results are summarized below:
Table13 Criteria Compared with Respect to Importance Related to Goal
| Reputation | 1 | Fees | 4 | Funding is limited for the student. Cheap tuition is attractive for the student. |
| Reputation | 3 | Campus | 1 | Reputation helps in getting a good job while campus does not matter that much. |
| Reputation | 2 | Student Satisfaction | 1 | Reputation helps in getting a good job while student satisfaction does not matter that much. |
| Reputation | 1 | Career Service | 4 | Career service is more helpful in getting a job than jus reputation. |
| Fees | 5 | Campus | 1 | Student funding is limited. |
| Fees | 5 | Student Satisfaction | 1 | The same as above. |
| Fees | 1 | Career Service | 3 | Getting a good job after graduating makes the extra investment worthwhile. |
| Campus | 1 | Student Satisfaction | 1 | The student does not care too much about campus and satisfaction scores. |
| Campus | 1 | Career Service | 5 | Getting a good job after graduate is the most important thing for the student. |
| Student Satisfaction | 1 | Career Service | 5 | The same as above. |
