The Acceptance of the Chinese to the Introduction of Western Foods in Shandong Province
论文作者：英语论文论文属性：thesis登出时间：2010-01-17编辑：charlie点击率：414

论文字数：18000论文编号：org201001171855273501语种：English地区：U.K.价格：$ 120

收藏：del.icio.usgoogle书签雅虎搜藏百度搜藏
关键词：AcceptanceChineseWestern FoodsShandong Province

-
The Acceptance of the Chinese to the Introduction of Western Foods in Shandong Province

ABSTRACT

This dissertation has explored the acceptance of the Chinese to the introduction of western foods in Shandong Province.

Diet is fundamental to survival, and China and Britain are no exceptions. But on how to "Eat", there is a big difference between them, they have two different cultural styles of dietary habits with two different beliefs which form an important cultural marker. Diet reflects the cultured perspectives of a nation, and, in China, also reveals a spiritual element. Because of geographical features, the climatic environment, customs and habits, and other factors, food products will appear in different forms with respect to materials, tastes and cooking methods and eating habits. It was precisely because of these differences that different dietary habits developed.

The differences between Chinese and Western cultures created dietary cultural differences between them, and these differences come from the different ways of thinking and different philosophies of life. This dissertation aimed at: (1) To explore the differences between Chinese and Western dietary habits, such as diet concepts, food, eating methods, banqueting habits and table etiquette. (2) To analyze the reasons for different dietary habit—from the perspective of cultural differences, product adoption, and communication theory. (3) To explore the attitude of Chinese customers to western cuisine.

Table of contents

CHAPTER 1 INTRODUCTION………………………………………………….…1
1.1 Background………………………………………………….…...……….…1
1.2 Aims and Objectives…………………………………………………..…...2
1.3 Topic Justification……………………………………………………..…...2
1.4 Indicative Literature Review……………………………………………....3
1.4.1 Research scope of diet culture………………………………...…….3
1.4.2 Research statement of diet culture………………………….………4
1.5 Methodology……………………………………………………….……......5
1.6 Scope and Limitations…………………………………………………......6

CHAPTER 2 LITERATURE REVIEW…………………………………………..…8
   2.1 Understanding culture…………………………………………………….8
      2.1.1 Defining culture…………………………………………….………….8
      2.1.2 Classifying culture…………..……………………………………….11
   2.2 Confining Food Culture………………………………………….……...12
      2.2.1 Chinese food culture………………………………………………...14
      2.2.2 Western food culture………………………………………………...15
   2.3 Cross-cultural Communication Perspective…………………….…..18
      2.3.1 Intercultural communication and cross-cultural communication..20
      2.3.2 The deep structure of culture……………………………………….21
      2.3.3 Cultural relativism……………………………………………………22
   2.4 Related Researches…………………………………………………...…24
        2.4.1 Cross-cultural communication……….……………………………24
       2.4.2 Cultural adaptation….……………………..……………………….27
       2.4.3 Theory of product adoption………………………………………..29
   2.5 Researches on Fast Food………………………………………………31
       2.5.1 Development of western fast food………………………………..31
 &n