Abstract
Branding Marketing has been increasingly used as the competition in the industry, since 代写留学生论文 this type of brand alliance would bring more competitive advantages to both of the company employing this activity, so the advertising strategy is very important for the brand image. With brand marketing idea, many brands with its unique content become the brand synonymous of fashionable lifestyle and the brand influence is far beyond the products above, and paying is based on the brand value rather than a product, for example Disney, Virgin and so on.
Introduction
The evolution of Marketing Theory from 4 P（product, price , place and promotion） to 4 C(consumer's need, cost, convenience and communication) , 4R (Association, response, relations, return) highlights the transformation practice from the product-oriented marketing to customer-oriented, market-oriented. Marketing nowadays focuses on the
brand rather than products. Based on a unique and clear connotation positioning of the brand, it will provide customers with unique experience and value in return, brand marketing is an important concept, and it is very important to study the advertising strategy for the brand image.
This paper will focus on the analysis of the successful advertising strategy and it is very important to market brand .According to the analysis of Coca-Cola brand in China, media ad and consumer behavior, we can study the Coca-Cola brand marketing and get market strategy well.
Chapter one Literature review
1.1Brand marketing
1.1.1 The relation between consumer action and the marketing
Even if this approach provides insights about potential target country markets, no information is provided on the within-country consumers’ heterogeneity and their response to marketing efforts. In this context it has to be stated that the
