英国留学生MBA

How Will The Olympic 2012 Benefit London’s Image
As A Major Tourist Destination?
13,000 words – 55 pages
Excellent use of literature
This is an outstanding Business Tourism Dissertation
The coveted bid for hosting the Olympics 2012 was awarded to London. As big investments poured into winning the bid, the hard part comes as the whole of London led by its Prime Minister begins mega preparations for the mega event. To understand the many concepts underlying destination branding, this study was geared towards knowing how the Olympics 2012 will benefit London to become a sustained major tourist destination in the world.
Learning’s from past Olympic and sports committees and researches were gathered. Destination branding concepts were taken from these studies and analysed how it will affect London or help London in its preparations for the Olympics.
The research concluded that London will benefit from the Olympics as it tries to maintain its status as a major tourist destination. There will be obstacles in terms of security and much work is needed such as preparations not only to London but preparation that the whole country must undertake. Global destination branding will reap its long-term rewards if London can maximize the Olympic Games as a successful marketing vehicle for the city.

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Chapter One: Introduction
1.1. Introduction
1.2 Aims and Objectives
1.3 Case study
1.3.1 Limitations & Approaches
1.4 Methodology
1.4.1 Limitations & Approaches
1.5 Structure
Chapter Two: Literature Review
2.1. Branding
2.2. Image
2.3. Destination Branding
2.4. Marketing a Destination Brand
2.5. Olympics as a marketing vehicle
2.6. London as a destination brand
Chapter Three: Methodology
3.1. Introduction to methods/combination of methods
3.2. Deductive theory
3.3. Methods available and chosen methods
Chapter Four: Results and Analysis
4.1. Results of questionnaires
4.1.2. Analysis of data
4.2. Case study of Sydney 2000 Olympics
英国留学生MBA dissertation提纲，英国留学生论文代写Chapter Five: Findings and discussion
5.0 Impact on destination image
5.1 Market segment attraction
5.1.1 Media participation
5.1.2 Local Government Units involved in promotion for 2012
5.1.3 Sports Agencies Olympics promotions
5.1.4 Tourist agencies Olympics promotions
5.1.5 Countrywide promotion plan for 2012 Olympics留学生论文代写网代写留代写留学生作业,代写essay,代写assignment,澳洲代写Assignment,英国作业,澳洲作业代写,美国留学生毕业论文,加拿大留学生论文等英语论文,是专业的英文论文代写网站
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