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论文题目：Buyer Behaviour influence the Marketing Strategy of a flower shop in e-commerce--implications for promotion
论文语种：英文
您的研究方向：Business Studies
是否有数据处理要求：否
您的国家：英国
您的学校背景：
要求字数：9000
论文用途：本科毕业论文 Bachelor Degree
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：1. 需要做问卷调查（网上顾客问卷以及对店主的调查）
2. 需要开题报告，大约600字（详细格式请看附件里的-Proposal；Proposal 里的Timescale 部分不需要代写;只需代写绿色标记的部分）
3. 文献格式 Havard
4. 参考文献数量--至少25
5.论文格式为Report
6. 论文格式及要求，请看附件--Project

Title:
The study of Gusto Company’s core competence—a key to success

Background:
Gusto is a professional importer which offers different brand’s part to racing car industry. Gusto is an agent act for world's different top bands in China. Such as Koni, Supersprint, ALCON, BMC, REVO, Ferodo and so on. As we all know, racing car industry is a big trade, the demand of  industry is very large. As an accessories supplier, to keep business running is to keep performance increasing. But there are many competitors in this business, a company must have some differentiations with other competitors to attract customer.
Prahalad and Hamel proposed the core competence of the corporation theory in “Harvard Business Review” in 1990s, which is as the short-term, enterprises product’s quality and capability determine the enterprises’ competitiveness. (Prahalad and Hamel, 1990) But as a long-term, the decisive effect is to bring up and enhance the enterprises’ core competence. Core competence is not only the guarantee for enterprises to achieve competitive advantage in its own profession, but also the increasing point for enterprise to inaugurate new field and new profit. Although core competence is hard to copy, it is not uncopiable. That’s to say, even though a company has core competence, a company would lost its core competence one day if it doesn’t pay attention to maintain. Xerox Corporation lost to Cannon is a best example to show a company which didn’t maintain its core competence. In other others, develop continually and improve enterprise’s core competence is the key to success and core strategy that a company pursue from now till future.
In this project, I intend to find out how a company maintains its core competence, how to keep a company’s core competence holding, increasing, and develop continually from this Gusto Company.
Research questions and objectives:留学生论文代写网代写留学生论文,英国硕士论文,澳洲论文
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